Storytelling has never been more important. As Covid-19 tears across the globe, we are inundated with information, but are still left searching for answers. Scientists have important messages to share, but too often their voices are drowned out in the storm.
Good science deserves to be heard and research has shown that it is heard most effectively when it is packaged as a story. Stories capture and enrapture. They demand to be listened to. It’s easy to lose an audience’s attention with a list of facts, but a well-told story can capture their interest, help them retain the information, and inspire them to act.
So how can you employ story-telling principles to communicate research?
Jive Media Africa has developed a series of hands-on training workshops called the #theArtofResearch to guide scientists in harnessing the power of storytelling to increase the visibility and impact of their work. And now it’s being offered online through interactive video conferencing – so your whole team can learn together (in their homes)!
#theArtofResearch training workshops include popular writing, public speaking, social media and building your brand as a researcher. Start learning now how to translate your rigorous research into powerful stories that inspire.
And explore possibilities for increasing awareness and engagement with your work.