Contact
Email: info@jivemedia.co.za
Address: Jive Hub, 279 Boddington Estate, Nottingham Road, 3280
The context
Science is a major part of our lives, yet the people behind it often remain unseen. Research institutions such as UNISA are home to brilliant minds tackling humanity’s biggest challenges, but their work is too often only communicated through data and technical jargon—losing the human element that makes it truly impactful and making it hard to connect with the public on complex issues.
Fresh insight
People connect with people, not just equations.
Fresh idea
We partnered with UNISA to create Voices of Excellence, a series that highlights the people driving scientific discovery. Professors James Chibueze, Igor Gorlach, Mokhotjwa Simon Dhlamini and many more welcomed us into their labs, sharing not just their research but the personal experiences that fuel their passion.
Fresh impact
Voices of Excellence brought visibility to UNISA’s top researchers but also reinforced the university’s investment in the future of African science.
Great stories deserve great storytellers. Let’s work together.
Prof James Chibueze – Astrophysicist
Prof Igor Gorlach – Automotive Niche Area
Prof Charles Mbohwa – Bioenergy and 4IR
Prof Mokhotjwa Dhlamini – Aeronautics and Aviation
Prof Titus Msagati – Marine Sciences and Environmental Biotech
Prof Mkhulu Mathe – Energy Research
Prof Bakang Mothudi – Material Science and Energy Research
Jive Media Africa was invited to Stellenbosch University to deliver a Build Your Brand training session for the researchers of Eco2Wine, an EU-funded project focused on using microbial biodiversity to advance sustainable winemaking.
With a multidisciplinary approach spanning viticulture, microbiology, and environmental science, Eco2Wine is a key player in the future of eco-friendly wine production. We worked with these researchers to freshen up their science communication skills, helping them create compelling narratives, engage stakeholders, and maximise the impact of their work.
Virgile Rose, Instituto de Ciencias de la Vid y del Vino
Understanding the mechanisms involved in non-metabolic interactions between wine microbial starters as well as natural microbiota.
Aubrey Lee, University of Perugia
Ruling and technology for strains and consortia biodiversity preservation in oenology.
Capucine Dentraygues, University of Geisenheim
Preferences regarding natural wines and biotechnological wines.
Elena Palencia Mulero, University of Milan
Investigating the role of fungi and yeasts as grapevine biocontrol agents.
Jeanne Laforge, Stellenbosch University
Characterising the ecological and molecular interactions between wine-relevant yeast species and strains.
José Luis Padilla Agudelo, Universidad de Cádiz
Microbial interactions useful to reduce chemical inputs on grape and table-grape.
Katherine Rabik, Stellenbosch University
Closing the Gap – Microbiomics, Winemakers and the Public.
Maria Vazquez Fernandez, Université de Bourgogne
Learning microbial interactions in wine from metabolomics.
Shamin Bhandari, Georgian Technical University
Microbial Consortia to Cope with Drought for a Sustainable Viticulture.
The future is not what it used to be. As a species and as a planet we are on an unsustainable path – and the direction ahead is not too clear either.
At Jive Media Africa, we’re passionate about solutions. But we also know that the really tough problems seldom come with solutions attached; or they wouldn’t be problems.
In fact, there’s a class of problems which seem to resist solution. These kinds of problems may never be fully resolvable because they involve complex dynamics, paradoxes and competing values. Attempting to solve any one part of the problem is likely to cause further unanticipated problems.
Such challenges have been collectively referred to as ‘wicked problems’. And many environmental challenges fit into this category.
Take wildlife crime for instance – a wicked problem due to its complex and interconnected nature; Ecologically, it threatens biodiversity and ecosystems. Socioeconomically, it perpetuates poverty undermining lives and livelihoods. Perpetrated by international networks and organised crime, it spans borders, posing challenges for law enforcement. Inconsistent laws and loopholes hinder legal responses.
With such complexity, it’s easy to get overwhelmed. But just because a problem resists a solution, it doesn’t mean attempts shouldn’t be made to manage it.
As Albert Einstein famously stated: “The significant challenges we face, cannot be solved with the same kind of thinking that created them”. That’s why Jive Media Africa has teamed up with journalism training organisation Roving Reporters to pioneer a new framework for getting to grips with complex problems.
We need new perspectives and new approaches that shed light on the specifics of problems in their own context. Such new perspectives emerge from dialogic spaces, which bring together the best of science and creativity – and the Khetha 2024 Story Project provides just that. The Khetha ‘tripod’ approach arose from monthly coverage of the Tipping Points series by emerging environmental writers undergoing training with support from Roving Reporters and Jive Media Africa. Find out more here.
The Jive – Roving Reporters collaboration is centred around a webinar series entitled “Tipping points” by Jive and a parallel journalism training programme ‘New Narratives’ by Roving Reporters. In the webinars, a range of ‘experts’ join with public audiences to explore a particular topic. These webinars are then reported on by young journalists and early career researchers, who are mentored through the creative approaches that are needed to tell powerful stories for public audiences.
This innovative programme, currently supported by WWF-SA and Oppenheimer Generations Research and Conservation, creates a platform for discussion and debate, and equips young young journalists and early-career scientists to delve into the complexities of topics from wildlife crime, to biodiversity conservation.
The multifaceted approach of the Khetha 2024 Story Project involving webinars, online training, and story grants, represents an effective training model to enhance media reporting on wildlife crime and conservation challenges in the Greater Kruger.
The establishment of the Khetha New Narratives ’24 reporting teams, comprising 18 emerging environmental writers, has also proven pivotal to the success of this training model. By providing training in feature writing and radio documentary production, participants in the programme are being guided from concept to final public dissemination, ensuring their stories highlight crucial human and wildlife interactions in ways often overlooked by mainstream media.
One participant of the programme said: “I come away from these programmes feeling even more empowered to use my writing to effect positive change. Whether it’s raising awareness about the social factors driving wildlife crime or showcasing the efforts of frontline communities, I’m confident my voice can make a difference.”
For those directly involved in conservation themselves, the structure allows for dialogue and reflection, and for raising awareness and understanding of critical, yet often complex issues –driving positive change in conservation efforts across southern Africa’s protected areas.
At Jive Media Africa we’re comfortable with complexity, and passionate about approaches to develop capacity to find the best paths forward.
To spark healthier lives among adolescent girls aged 14 to 19 in Gauteng, Jive Media Africa was commissioned by Wits Health Consortium to produce creative media around the Ntshembo project.
Spearheaded by Prof. Shane Norris from the DPHRU – MRC/Wits Developmental Pathways for Health Research Unit, this initiative aimed to uplift communities through targeted interventions and innovative approaches to give girls in low-resource communities access to healthcare services.
The project, initiated on 13 March 2023, delivered a comprehensive set of resources designed to engage and educate its target audience. At its core are 12 pages of meticulously crafted comic art, split into six modules, each addressing key aspects of adolescent health and well-being.
The Jive team ensured that the storyline and narrative encapsulated the essence of each module, fostering relatability and resonance among the audience. Moreover, the design concept is thoughtfully crafted to create a visually captivating experience.
One of the project’s highlights is its commitment to inclusivity. Recognising the diversity of its audience, the materials are edited to accommodate translations into additional languages, ensuring accessibility for all. With a focus on user feedback, the team conducted thorough testing among focus groups, allowing for iterative improvements and refinements before we finalised the illustrations.
By using Jive’s creative storytelling and visual communication in conjunction with Prof Norris’ research, the project made a tangible impact within the community, empowering adolescent girls and caregivers to prioritise their health and well-being.
When people panic – the first casualty is often rationality. Just at a time when we need access to reliable trustworthy information, rumours and conspiracy theories start to fly, and it’s hard to know what’s what.
Enter the ‘AHRI MythBusters’ initiative—a bold response to an extreme crisis. COVID-19 had just hit, and the Africa Health Research Institute (AHRI) teamed up with Jive Media Africa to address misinformation and fears surrounding the virus in KwaZulu-Natal.
Phase one kicked off with a deep dive into people’s existing beliefs, laying the groundwork for the birth of Lwazi, a character designed to resonate with local audiences and embody the ‘Lwazi Uyazi’ (Lwazi Knows) mantra. Lwazi wasn’t just a character; he became a beacon of healthy choices, guiding the way through the fog of uncertainty.
With short, captivating video clips, delivered via mobile device, Lwazi set out to debunk myths and dispel the clouds of misinformation surrounding COVID-19. Lwazi’s journey through the overwhelming virus-related concerns provided a rallying point for audiences, fostering understanding and unity in the face of adversity.
As the campaign gained momentum, phase two shifted focus to empower with vital knowledge about vaccination and mental health care. The goal? To equip individuals with the tools to make informed decisions, building resilience against the pandemic.
To ensure maximum impact we created engaging material ranging from lively animations to eye-catching posters, with seven video episodes available in Zulu and English. This diverse array of communication tools ensured accessibility and captivated audiences across all walks of life.
At Jive, we’ve long championed the power of multi-media communications to reach our audiences. But involving audiences in the co-creation of these materials, together with innovative approaches like comics and cartoons which transcend language and cultural barriers, takes them to a whole new level of impact.


Science Spaza delivers exciting, curriculum-linked learning opportunities to a network of self-initiated science clubs and science centres across South Africa.
By partnering with Science Spaza, you can make a positive contribution to science, technology, and innovation in South Africa.

Science Spaza activity worksheets are interactive, curriculum-linked,
and fun. They result in lengthy engagement by the next generation of scientists, entrepreneurs and business leaders.
Activity worksheets are created around your key messages by our highly experienced team. Additional copies or print files can be arranged for your own outreach activities.
Science Spaza Space is the official newspaper of the Science Spaza
programme, linking clubs to one another and to the broader science
sector. 10 000 copies of this quarterly paper are delivered free
of charge to science centres and clubs nationally.
Science Spaza Space is an opportunity to reach young audiences with advertising and advertorial, or even an entire themed publication.


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Do you just love braids, weaves and extensions? Well, you could be doing serious damage to your hair and scalp. And you could even end up with permanent hair loss. It’s called Traction Alopecia, and here’s what you need to know…
To learn more about Prof Dlova’s skincare tips, click on the links below:
Email: info@jivemedia.co.za
Address: Jive Hub, 279 Boddington Estate, Nottingham Road, 3280
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