To spark healthier lives among adolescent girls aged 14 to 19 in Gauteng, Jive Media Africa was commissioned by Wits Health Consortium to produce creative media around the Ntshembo project.
Spearheaded by Prof. Shane Norris from the DPHRU – MRC/Wits Developmental Pathways for Health Research Unit, this initiative aimed to uplift communities through targeted interventions and innovative approaches to give girls in low-resource communities access to healthcare services.
The project, initiated on 13 March 2023, delivered a comprehensive set of resources designed to engage and educate its target audience. At its core are 12 pages of meticulously crafted comic art, split into six modules, each addressing key aspects of adolescent health and well-being.
The Jive team ensured that the storyline and narrative encapsulated the essence of each module, fostering relatability and resonance among the audience. Moreover, the design concept is thoughtfully crafted to create a visually captivating experience.
One of the project’s highlights is its commitment to inclusivity. Recognising the diversity of its audience, the materials are edited to accommodate translations into additional languages, ensuring accessibility for all. With a focus on user feedback, the team conducted thorough testing among focus groups, allowing for iterative improvements and refinements before we finalised the illustrations.
By using Jive’s creative storytelling and visual communication in conjunction with Prof Norris’ research, the project made a tangible impact within the community, empowering adolescent girls and caregivers to prioritise their health and well-being.
