As the tourism industry takes stock after the devastation of Covid-19 lockdown, we’re excited to showcase a challenging, yet exciting project undertaken recently by Jive Media Africa.
The world’s largest trans-frontier land-based conservation area; the Kavango Zambezi Transfrontier Conservation Area (KAZA) spans five countries and includes three UNESCO World Heritage Sites. Working with tourism authorities and tourism marketing agencies in the five countries, and travelling the length and breadth of the region to gather inspiring stories and breathtaking images, we are finally able to share “A Journey Through KAZA” – a beautiful brochure that reveals an appealing and accessible tourism destination, to promote trans-boundary travel and immersive natural and cultural experiences.
With more than 15 years behind us, of helping experts to strategise their messages for maximum impact, Jive Media Africa was thrilled to be part of the team revealing the hidden gems at the heart of Africa. Our journey through KAZA brought us into close contact with the colours, vibrancy, music, dance, food, and culture (not to mention the breathtaking natural splendour) of the region. These are the elements which we have chosen to feature in this brochure, a powerful tool in the hands of those who are tasked with marketing the region.
SADC/GIZ Transboundary Use and Protection of Natural Resources (TUPNR) Tourism Support together with Boundless Southern Africa, procured Jive Media to produce this brochure and position the KAZA TFCA as a distinct, multi-faceted, and attractive tourism destination which has the potential to boost socio-economic development and biodiversity conservation goals. This was done by identifying, developing, and packaging content related to KAZA TFCA’s biodiversity and cultural heritage story and tourism offerings (accommodation, activities, attractions, and natural and cultural heritage encounters).
The regions span the borders of five southern African countries – Angola, Botswana, Namibia, Zambia, and Zimbabwe – covering an area of over 519000 sq km (200387 sq miles). It’s a treasure trove of natural and cultural wonders.
Click to view the final output of an awe-inspiring brochure
Jive Media Africa has continued to #ActivateAfricanKnowledge as we travelled through the five African countries in our quest to reveal the rich tourism potential of the KAZA region to the world.
Talk to us if you are also ready to play a part in visioning and realising a brighter future for Africa.