Research is an essential tool to secure health and wellbeing for the people of Africa and the world. Without deeply understanding the complexities of health issues, we are unlikely to develop the necessary innovations to address them. However, when that research involves human subjects, it becomes critical to consider both the potential benefits and the potential risks of that research. It’s a complex field, and one which requires unique responses to local challenges. Jive Media Africa are proud to be working with the South Africa Research Ethics Training Initiative (SARETI) to develop communication tools to support the initiative by celebrating and nurturing health research ethics expertise in Africa.

SARETI is an African-based, multi-disciplinary Masters programme at the University of KwaZulu Natal (Pietermaritzburg) focusing on strengthening and deepening research ethics in South Africa and Africa. SARETI provides a variety of educational opportunities, varying from short courses to full masters programmes, and partners with numerous organisations in Africa, the United States and Europe. SARETI’s staff represent many facets of research ethics and are drawn from South African and international universities.

Jive is particularly excited about this work because it challenges us to think about how to do better public engagement around science. As an organisation which spends a lot of time navigating spaces between science and society, we feel that research ethics practitioners have a lot to contribute to the discussion on public engagement. Research ethics processes require researchers to engage with participants, often members of the communities which suffer the health problem at hand.

And this engagement doesn’t only happen at the end of the research as a way of “disseminating” findings but by necessity happens before, during and after the research. Not only do experts have to find creative ways of translating their science in order to have conversations with “non-science” audiences, but they are also compelled to listen to the responses of these audiences – and to think through the benefits and the risks of their research.

That kind of interaction fundamentally alters the research and over time, shifts the research agenda. And in a world where decisions are made for millions by relatively few, having meaningful conversations with people about their health and wellbeing, and about the impact of research in their lives, has to be a good thing.

Please visit the SARETI website if you would like to view or receive copies of the 2010 to 2014 newsletters:


How do we go about changing the way South Africa understands and invests in Early Childhood Development?

Jive Media Africa has been part of a research-process led by the FrameWorks Institute in Washington to better understand how experts, stakeholders and the public understand key issues in Early Childhood Development (ECD).

The aim is ultimately to work towards creating new narratives which can be used to communicate key learnings about ECD to positively transform our society. The research report which was designed and produced by Jive Media Africa, is entitled: Early Means Early – Mapping the Gaps Between Expert, Stakeholder, and Public Understandings of Early Childhood Development in South Africa.

The work has taken place in co-operation between the DST-NRF Centre of Excellence in Human Development, Stellenbosch University, UNICEF and the MRC/Wits Developmental Pathways for Health Research Unit. The report was authored by Eric Lindland (PhD), Prof. Linda Richter, Prof. Mark Tomlinson, Ntombizodumo Mkwanazi and Kathryn Watt.

Jive Media Africa is excited to be working with SANSA (The South African National Space Agency) to grow Space Science and Engineering in South Africa.

Did you know that we, South Africa, take over communications with NASA’s rockets soon after launch when they come round to our side of the planet? … And did you know that we’ve got eyes in the sky which are constantly feeding us information to help us plan and respond to development issues? … And did you know that we’ll soon be sending a South African to the International Space Station?

Currently Jive Media Africa, in partnership with Proof Communications, is developing a communications strategy for SANSA, as well as assisting in the production of newsletters and print products. Keep watching this SPACE!

The Media in Education Trust (MiET Africa) conducts workshops with parents of school-going children to support them to engage with their children’s education. Jive Media Africa was contracted to develop a training programme for these parents, many of whom did not themselves have an opportunity to attend school.

To address this challenge we created a series of “picture-building” exercises, where parents discuss topics and then build pictures representing key learnings – the programme has been highly successful and we recently completed a second set of resources which deal with topics including teenage pregnancy, nutrition, parenting adolescents, financial management and creating environments conducive to learning.

The programme is already being rolled out in other regions of the sub-continent.

What are your options as a young scientist in South Africa? GET – SET – GO is an exciting and accessible guide to Science, Engineering and Technology (SET) careers and opportunities.

Jive Media Africa is proud to have worked with the South Africa Agency for Science and Technology Advancement (SAASTA) to complete the design and layout of this important publication aimed at high school learners.

SAASTAs intention was to produce a publication containing comprehensive information on careers and study opportunities in the fields of SET in South Africa, with an emphasis on areas experiencing skills shortages and the grand challenges facing the science, engineering and innovation system.

Thanks, Jive Media for an excellent and very attractive careers publication.

I believe it will serve a good purpose in creating awareness of careers in the science sector, as well as excitement about the possibilities. The end product really exceeded my expectations. ” Ina Roos, Editor, Corporate Communication: South African Agency for Science and Technology Advancement (SAASTA)

For more information contact SAASTA.


Jive Africa launched the first ever Science Spaza newspaper at SciFest Africa in Grahamstown in the week 11th to 14th March 2014. The first issue of Spaza Space offers exciting news from homework research some of the Science Spaza clubs, articles, cool competitions, new branded resources and much much more… To read more about this exciting publication and to see photographs of the launch and download the paper, go to

Jive Africa produced the following books for publishing by the Pietermaritzburg Agency for Community Social Action (PACSA) and Sonke Gender Justice Network, “Men and Masculinities in South Africa is a three-part series comprising stories, analysis and faith based resources. Its aim is to mobilize positive changes in the ways that men and women understand male identity in South Africa”. Daniela Gennrich (Editor).

“Gender transformation work is critical to sustain our country’s democratic process.

PACSA and Sonke Gender Justice Network share the ambitious aim of bringing about fundamental social change that includes the prevention of domestic and sexual violence, achieving gender equality, responding to HIV and AIDS and deepening democracy and human rights”. Daniela Gennrich

The book was launched on the 29th November 2013 as part of PACSA’s 16 Days of Activism Campaign against gender violence. PACSA’s men and gender focus influenced the book as a project which began in 2010.

If you would like to read and download the book as a PDF or e-Book format, click here


Jive Media Africa has produced
4 x 8 page comic books for SKA (Square Kilometre Array) and MeerKAT (the Karoo Array Telescope). An inquisitive school girl Hannah and the young astronomer Naledi are two key characters in colourful comic books developed to engage the public in the story of the SKA and MeerKAT. A real meerkat also features prominently, along with an adorable bat-eared fox – both animals found in the Karoo.

The stories are set in and around a small rural town in the Karoo and help readers to understand how radio astronomy works and why the pathfinder telescope – and possibly later the SKA – will be built in the Karoo.

Download the Collector’s Edition which includes all three episodes or each episode individually.

A six banner display for MeerKAT/ SKA (for science centres, etc.)

An extract from an email received from Charles Phillips appears below:

Hi Marina –

This is just to say how thrilled we are to receive the fantastic set of six
SKA banners recently, and to confirm that these are now proudly hung near
our Space Zone along with all our space and astronomy displays which include
a large SALT model, Mark Shuttleworth’s space suit and a replica of his
Soyuz capsule, interactive Mars Rover plus some actual space debris that
landed in W/Cape some years ago etc etc!

Kind regards –

Charles Phillips – Exhibition Manager
MTN Sciencentre, Cape Town

Jive Africa lends it’s support to the Pietermaritzburg Agency for Community Social Action, managing the bulk of PACSA’s communications needs e.g. Annual reports, branding, books, invitations, newsletters, etc.

For more information on what PACSA does please go to their website


Jive Media Africa designed and implemented a ground-breaking communication campaign for the United Nations Office on Drugs and Crime (UNODC) in association with the National Dept of Social Development (DSD).

The Everyday Heroes Comic Book Campaign highlights the role of communities in supporting victims of crime and violence.

There are six comic books in the series: Sexual Assault, Domestic Violence, Child Sexual Abuse, Human Trafficking, Abuse of Older Persons and Abuse of People with Disabilities.

These comics have been translated into six South Africa languages.

The contract also involved developing a website, animatics, a distribution strategy, as well as carrying out a pilot project and M&E.


Tel: +27 (033) 342 9380/2
Address: P.O. Box 22016, Mayor’s Walk, 3208


Tel: +27 (033) 342 9380/2
Address: P.O. Box 22016, Mayor’s Walk, 3208

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